February 5-9, 2024

Manifest Presents

MANIFEST RETAIL ACADEMY

What could happen if you spent 5 days (well, technically mornings lol) implementing a proven system - aka roadmap - into your business to not just get by in 2024 but have a business that fuels the life you want?

2023 wasn’t exactly the easiest year in retail.

Right? You’re smart. You’re dedicated. You have good style. You know what you are doing. But yet, sales were not what you expected. You did your research and it wasn’t just you. Lots of retailers were struggling. However, you noticed that many others weren’t. In fact, it actually appeared (via your social media stalking skills) that they were growing. So what are they doing that you aren’t? And goodness gracious, what actually changed for you? Why couldn’t you get those sales up?

Here’s the cold hard truth: It quit being about “checking the boxes”.

Just doing the daily retail routine, getting products launched, creating social media content, sending emails, and putting out a few ads isn’t enough. Retail is now entering into a post-Instagram and post-Covid season and the things that used to move the needle won’t anymore. It’s going to require you to do something different.

Different sounds good, but how do you do what needs to be done daily AND be different? How do build a business that actually fuels your life instead of controls it?

This is your next step…

This is the year to stop “checking the boxes” and develop a cohesive strategy around what you do best - serving your customer. The Manifest Retail Academy is about equipping you with clear and cohesive strategies that have you focus on what actually moves the needle so you can have the business you want.

You can only do this with a system …

2024 is going to be the year you stop showing up and letting the business run your life. This is the year you will stop “checking the boxes” and implement a system around what you are most passionate about. The Manifest Retail Academy is about equipping you with that system so you can have a solid growth plan to achieve your dreams.

P.S.- No gatekeeping here...

This EXACT system led to increased online sales for Ruthie Grace in 2023!

Let’s do this. Let’s start off the new year with a new plan. Start off strong and confident. Get a clear vision and clarity and immediately start implementing profitability.

So what do we mean by system?

It’s turning the old checklist on its head. Going from “what’s new” to a social, website, email, and content strategy centered around your customer, what they’re thinking about, and what your brand does best (hint: it’s not based on what box UPS dropped off that day).

When you implement this strategy into your business, your social, site, and email strategies get put on autopilot and you’ll never ask “What should I post today?”

So what does this look like for you?

First, you have to show up. By making it this far, you’ve already started that process. Second, you have to learn the new roadmap. That’s where we come in! We are ready to show you exactly what you need to know over 5 days (well, technically mornings) of online training.

What could happen if you set aside 5 days to soak up this knowledge? What could happen if you started the new year differently than 2023? Think about it. If 2023 didn’t go how you wanted, it’s time to do something different.

THAT DECISION STARTS NOW.

Imagine you had:

10X site traffic
More engaged followers
Deep understanding of the numbers that matter
Predictable sales
A clear buying plan
Cash flow on hand

A Note from Tara:

When I look back at everything I’ve built at Ruthie Grace, of course I’m grateful for what we’ve accomplished and will accomplish in the next few years.

I also look back at a lot of mistakes - more than I can count.

There are things I waited too long to do, things I started too early, and just plain bad ideas.

The good news is the mistakes we made taught us so much, and we were able to develop strategies that work. They haven’t just worked for me. They’ve worked with dozens of retailers that Josh and I have been able to mentor through Manifest.

What I want to give you is what I wish I had - a roadmap - a plan. Something to say “Focus here”, “Don’t focus here”, “This is what that should look like”.

More importantly, over the last 18 months, I’ve gone through one of the most difficult seasons ever. While some of it was personal + health-related, business is more challenging now than it’s ever been and what Josh and I developed is a system that has allowed Ruthie Grace to grow. It’s been tested in dozens of businesses and the results are amazing - it works.

I want to personally invite you to join us. Invest in yourself - in your business - in your future – by focusing on your business with us for five days.

See you soon,

Introducing

Manifest Retail Academy

Your growth plan to gain a deeper understanding of what it takes to thrive as a retail entrepreneur…a 5-day intensive backed by a community of other retailers just like you.

We’ve taught hundreds of retailers to do the same thing.

What and Who is on the Inside

DAY one

The Manifest Way

The path begins with getting a clear understanding and plan around the three pillars that every 7-8 figure retailer has in place:

You as the entrepreneur, your brand and brand identity, and how your brand connects with your perfect customer.

All of retail success is built on these pillars, and you’ll leave day one with a clear path around all three.

DAY two

The Brand Experience

You’ve probably noticed by now that a pretty site is great but it doesn’t always lead to sales.

In this incredibly tactical session, we’ll dive into what it means to create an eCommerce experience that can turn your traffic into paying customers.

We’ll dive into what a high-converting eCommerce experience needs so you can leave with a clear list of easy-to-implement next steps to serve your customers online.

DAY two

The Brand Experience

You’ve probably noticed by now that a pretty site is great but it doesn’t always lead to sales.

In this incredibly tactical session, we’ll dive into what it means to create an eCommerce experience that can turn your traffic into paying customers.

We’ll dive into what a high-converting eCommerce experience needs so you can leave with a clear list of easy to implement next steps to serve your customers online.

DAY three

Strategies of Social + Traffic

Now that we have a high-converting site, we need to expand our impact by increasing traffic.

We’ll dive into how to use both organic and paid social media to do more than gain followers and instead use them to drive traffic + sales.

You’ll leave with strategies that will work, regardless of platform or algorithm changes and tactics you can implement today. Then, we’ll equip you with an easy-to-implement paid ads strategy and the numbers you have to know to avoid blown ad budgets.

DAY four

Retention - Getting the Second Sale

The best and easiest path to growth comes from how we increase the lifetime value of each and every customer.

We’ll dive into the retention strategies that keep customers coming back again and again. From email + SMS marketing automation to the must-send campaigns, you’ll leave with tools + strategies to turn every customer into a VIP.

DAY four

Retention - Getting the Second Sale

The best and easiest path to growth comes from how we increase the lifetime value of each and every customer.

We’ll dive into the retention strategies that keep customers coming back again and again. From email + SMS marketing automation to the must-send campaigns, you’ll leave with tools + strategies to turn every customer into a VIP.

DAY Five

Retail That Scales

Get your buying + operations ready to scale with Tara’s “Manifest Buying” strategies that help you stand out from the crowd and become the only place your customers want to shop and how to create a consistent operations plan that scales. We’ll dive into the operations needs, tailored to your business side, so you can grow with confidence.

Meet Your Instructors

Meet Josh

Josh Orr is passionate about retail and has been working with retailers for 10 years to help brick and mortar retailers grow. Though his primary business is running an eCommerce design/growth agency, he helps with coaching independent retailers of all sizes. When not helping retailers grow, he's spending time with his family (3 amazing kids + awesome wife) and/or watching Spurs basketball.

Meet Tara

Tara has owned Ruthie Grace for 13 years, opening the doors in early 2011. While her passion is styling and creating outfits, through Ruthie Grace she found her secret love: entrepreneurship. Tara has a heart for people who own their own business and she loves to share what she knows. She is a wife to Jordan and a mom of three boys, Kruz, Dash, and Stark.

"...for the first time, I feel like

I have a plan and I'm not on a rollercoaster not knowing what's next."

- JENNIFER B.

Are you ready?

Frequently Asked Questions

Is this class right for me?

If you are wanting to grow your retail business, your social media following, and increase sales then YES! If you're willing to put in the work needed to see that success happen, YES! If this is a "hobby" and not something you're serious about growing, it probably won't be helpful.

Is this in person?

No, this is a virtual class via Zoom.

I haven't opened my store yet, can I attend?

Yes, we'd love to have you. You'll start with the right foundation and create a launch plan to avoid the mistakes that most make as they grow. That said, we do speak to situations primarily geared to businesses that have already launched.

I don't have an actual "retail" business, does this fit?

This course is geared towards independent retailers. Some of the principles we teach will certainly help you grow but it may not directly connect.

Do I have to have a website and/or brick-and-mortar store?

These principles apply to both brick and mortar and online retail businesses. However, a lot of what we'll go through relates to online strategy, particularly around social media so you should either have social media channels set up or plan to during the class.

I can't make each morning, is there a different option?

Bummer! We send out recordings of each session within a few hours so you can still get access to our content however we don't have other class times available right now.

Should I actually do this?

If you are ready to work hard, grow sales, and move forward with a clear plan, then YES!

Will you do another in-person event?

Yes! We certainly will!

Ready?

Grab Your Spot Now!

The Manifest Group can not promise that attendance in the event will lead to your retail success. As you might guess, there are a lot of factors that go into increasing online sales. Your success will be dependent on your ability to execute, the team you build, the economy, your market, and sometimes a little bit of luck (mostly the first part).

If you are not satisfied with your purchase, contact our team at support@madebycapital.com prior to the start of the second session (day 2) for a full refund.